About The Ad Ranker

Paste your ad copy and get a readable, reproducible assessment before you spend money putting it in front of anyone.

What this site is

Most advertising copy is judged by whoever wrote it and whoever approves it, which is two opinions and no measurement. The Ad Ranker gives you a third thing: a consistent, documented reading of the copy itself — how hard it is to read, whether it carries urgency and benefit language, whether it is long enough to say something and short enough to be read.

It is not a prediction of how your ad will perform. Nothing that reads only your copy can predict that, because performance depends on the offer, the audience, the bid and the landing page. It is a check on the one variable you control completely before launch.

Who operates it

The Ad Ranker is built and operated by Garnet Grid Consulting LLC, an independent technology studio. You can reach a person at [email protected] — the contact page says which address suits which question.

How our content is produced

Our scoring rubric is published in full rather than described as proprietary, because a score you cannot interrogate is not useful. Written guidance on the site is researched from published advertising research and platform documentation and drafted with the assistance of large language models, then checked before publication.

If you find something inaccurate, tell us and we will correct it rather than quietly leave it standing. Corrections go to [email protected].

How the site is funded

The site is free to read and carries third-party advertising. Advertising never decides what we publish and no advertiser is given editorial input. Our disclaimer carries the full advertising disclosure.

Editorial standards